Ever since the tradition of making wine in Spain was revived in the 50s, Spanish varieties are widely accepted as the most cherished wines currently available. People literally spend hours learning about the wine and about the region it comes from.
So what makes a Spanish wine Spanish? Researchers have found artefacts more than 2.5 million years old indicating winemaking existed at the time.
Rich history resulted in artisans creating time-tested tools and containers encouraging brewers to practice many of the traditional methods used to perfect the art of winemaking.
Annual wine tastings are held every year in London and many parts of the United Kingdom with over 300 different varieties of wines being imported from over 45 destinations spread across the Spanish peninsula.
You can get the red, white, pink or rose, semi-sweet tasting wine, and sparkling wine, with each region specialising in several varieties, which are then branded and exported to different parts of the world.
Romans and other seafaring tribes had already established routes taking them to far-off places. The barter system was used at the time to exchange Spanish wine for other delicacies and items of value; however, uniqueness of the wine remained consistent and much appreciated through the generations.
As late as 2006, a new super region was identified basically taking wine crops from 11 locations across Spain to create a unique blend. The term Vino de la Tierra or Super Region became synonymous with winemaking in the Spanish peninsula. Though the European Union is yet to identify the new super variety of wine, word has already spread across wine circles that a new unique blend hit the market.
Winemaking in Spain is followed to such an extent, people now wait for the next unique blend to hit the market. Basic varieties have made a name for themselves over generations and remain popular with wine connoisseurs. Several reasons, many of which are related to health consciousness and weight loss, attribute to the popularity of the wine.
Another factor making Spanish Wine Spanish is the fact that 11 regions are already established as unique wine-producing vineyards specific to a geographical location and having the capacity to maintain the high standards needed to sustain exports under strict regulations.
These wines are synonymous with the region they come from, and people recognize and ask for specific brands based on their liking. It shouldn’t surprise you that many wine producers across Spain are exporting different varieties and making a name for themselves without any form of advertisement.
Initial brand building exercises are conducted essentially to establish a route for specific brands. Once the process is complete, word-of-mouth communication takes over, and increased yearly sales indicate a definite trend suggesting people are looking for new varieties all the time.
Essentially, wine tasters may actually be a privileged lot able to distinguish between the many varieties, but wine lovers are always ready to buy a unique blend of wine coming from Spain. Business is booming!